_edited.png)
-
A
r
t
D
i
r
e
c
t
o
r
Seniors view themselves as “evolving,” rather than aging. Only 11% of them plan to stop working completely when they reach the age of retirement. And almost all of them still drink coffee every day.
So Super Coffee is the coffee that’s going to empower and energize them to champion their golden years.
Out of Home
Print Ads: AARP Magazine
Manifesto
Radio
Super Coffee x National Senior Games Association
The NGSA Games, a 20-sport, biennial competition for men and women 50 and over and is the largest multi-sport event in the world for seniors.
Super Coffee will proudly sponsor the NGSA games. Tactics such as direct mail and posters outside of community centers will be deployed to attract sporty seniors to attend the games.
Super Coffee Senior Influencers
The NGSA Super Coffee will sponsor senior influencers such as Lorelai De La Reza, Susan Niebergall and Marc Mcilar. The Sponsored influencers will be featured on the cover of AARP magazine- a publication that boasts an impressive circulation for the 50+ community.